So far, the television broadcast business is the U.S. national life, the most intuitive, most convenient and most vivid media tools. The end of 2008, the U.S. TV population coverage rate of 96.4%, forming a TVB, Cable TV, Satellite TV coexistence development momentum.

     For nearly 3 million people a big country, a Direct TV Business is quite large. With the U.S. national leisure time increases, the public increasingly urgent need for spiritual life, through Directv Business watching sports games have become the sports enthusiasts and fans were a major means of entertainment. At present, the United States coincides with the ongoing reform the sports sector, in some projects try to take the professional path. Sale of sports broadcast rights, the race organizers to ease the pinch of the dilemma, an increase of athletes in revenue. More importantly, it fully mobilize the enthusiasm of the athletes potential and to improve the level of competitive sports in the United States.

     Sporting events in the United States to sell TV rights is accompanied by structural reforms basketball competitions born. In 1990, the U.S. television stations to provide five million dollars Basketball Association sponsorship as against the paid advertising to obtain the right to live NBA basketball business, even though this form is very strange, but that is the first step. In 1991, the New York television station bought yuan invested 800,000 U.S. dollars the same year in April, held in four States Grand Prix women's volleyball tournament's broadcast rights in New York to become the United States and local stations purchased separately sports broadcast rights precedent. However I have just started a large-scale sporting events live TV commercial Direct TV for Business there are many problems, such as: the lack of sports television commercial broadcast providers.